#NHL TEAM Z SERIES#

#NHL TEAM Z SERIES#

Music and entertainment are key components to the partnership, with the NHL and TikTok collaborating on musical artists for tentpole NHL events, including the 2022 Stanley Cup Playoffs, NHL Stadium Series and the 2022 Tim Hortons NHL Heritage Classic. “We are excited to help showcase the style, interests and engaging personalities of our Players to a large and diverse audience through this exciting partnership.” “As the digital media landscape has continued to grow and evolve, it’s clear that TikTok has established itself as a premiere platform to connect with fans around the world,” said Mathieu Schneider, NHLPA Special Assistant to the Executive Director. “While highlights are among our most engaging content, through this partnership, we hope to reach the broader TikTok community with exclusive content that captures the amazing fan experience at NHL games and tentpole events, player lifestyle videos, and concerts and global livestreams.” “TikTok is an extremely influential entertainment platform with a growing audience of Gen Z users,” said Heidi Browning, NHL Senior Executive Vice President & Chief Marketing Officer. 'Sports content is evolving fans on TikTok want to see an authentic and multi-dimensional side of the athletes, leagues, teams, and games they love,' said Daniel Habashi, GM, TikTok Canada “We’re lucky to work with partners like the NHL and NHLPA who recognize this and want to bring music and fashion into the fold - two verticals that are both integral to TikTok and extremely popular with our global community.' TikTok and the NHL will work together to deliver exclusive content, including player fashion interviews, “Who Wore It Best” and “Get Dressed with the Best” segments, and other programming designed to showcase player personalities and personal Don’t ask us the color of anything. 26 in Nashville, Tennessee and the 2022 Tim Hortons NHL Heritage Classic on March 13 in Hamilton, Ontario, Canada - featuring performances by some of the TikTok community’s favorite artists. The partnership will come to life in several ways, including in-ice branding and the introduction of the TikTok Tailgate Stage at two upcoming marquee outdoor NHL events – the 2022 Navy Federal Credit Union NHL Stadium Series on Feb. Today we announced a partnership with the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) to deliver original content and unique experiences to TikTok’s global community. Content like trick shots, behind the scenes and off-the-rink activities, and anything to do with sports and pets are favorites of the community. The on TikTok has steadily grown its account to 1.7 million followers, team accounts on the platform have amassed more than 546 million views around the world, and last year we announced our partnership with the Toronto Maple Leafs. With 12.3 billion global views, it's undeniable that #Hockey is gaining momentum. So goaltending still might be a work in progress.We know the TikTok community loves sports - whether it's soccer, rugby, or car racing - we're redefining entertaining sports content. The only caveat is that neither he nor Blackwood has taken the next step to being a true No. And while Mackenzie Blackwood’s name has been floated in trade rumors, it appears he will team with Vanecek this coming season. Last season New Jersey struggled mightily in goal. The Devils have also been active on the trade market, bringing in goaltender Vitek Vanecek from the Washington Capitals, Erik Haula from the Boston Bruins, and Marino from the Pittsburgh Penguins. And for $6 million a year, that’s a reasonable price to pay for the next five seasons. That’s about to change in New Jersey, where I think he’ll play an expanded role.

The Lighting were deep, and Palat was a secondary player. And while he did on occasion with the Tampa Bay Lightning - where he was a key component to winning two Stanley Cups - it wasn’t consistent. I’ve always thought that Ondrej Palat would be a star in the NHL if given the opportunity to play more top-line minutes.

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